Usually private label always required MOQ, most of the baby diaper buyer would like to have their own brand for a long term marketing, It’s a good marketing strategy, and maybe in a few years, the built brand will have a certain share in the market.
We can usually do customisation in these three parts on a diaper, back-sheet, frontal tape and package, if you would like to know the components of a typical baby diaper, you can visit this post:
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What are the components of Typical Sanitary Napkin?
Frontal Tape:
Frontal tape usually two kinds of types, one is Textile another is a PP frontal tape, it’s just with different raw materials. But it can with multi colors, there are lots of public vision for chose if you want to save the plate cost and avoid the MOQ requirement. You can also put your own design and logo but it will have MOQ requirement.
The minimum order quantity different due to different materials, for Textile frontal tape, the MOQ is 5000m2, it can produce 600000pcs of diaper, about 1.5 x 40HQ container; But for the PP frontal tape, the MOQ is 300 kgs, it can produce 1500000pcs of diaper, about a 3x40HQ container of baby diaper.
The cost of the plate: It usually cost 100 USD each color, e.g. If your design with 7 colors, means you will need to pay USD700 as the plate making cost, and this is only requested first time paid.
Back-Sheet
This is used as the back sheet, that prevents the liquids from leaking out of the diaper. It usually made breathable that good for baby skin to avoid the rash.
Package
The packaging will be the most important and relevant to your brand, it will lead to whether the consumer buys your product or not, so an attractive packaging is very important. It needs to be beautiful enough to stand out from the crowd.